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Microproximity Geofencing
Revolutionize how you connect with your audience by engaging with potential customers precisely when they’re near a specific location, offering personalized and contextually relevant messages.
What is Microproximity Geofencing?
Using cutting-edge location data, we can identify and target individuals on their mobile devices when they’re within a defined radius of a particular location.
Solvere has the technology to achieve decimal place precision when targeting even small venues. This allows us to reach your customers with a precision level of three feet within any location.
By understanding not just their physical proximity but also their context, interests, and behaviors, we create targeted campaigns that drive engagement and conversions. This gives you an unprecedented opportunity to engage customers in real-time in locations where purchasing decision are likely to be made. This strategy increases brand awareness, sales opportunities, and business growth.
Applications of Microproximity Targeting
By leveraging and buying the most accurate location data available today we can reach people at a specific location or radius in real time. This gives us the power to reach people exactly where they are in many different ways, including:
Location Targeting
- Targets consumers at specific locations like offices, stores, or streets.
Conquest Targeting
- Aims to target consumers at competitor locations.
Visitor and Event Targeting
- Focuses on reaching consumers who are currently at specific locations, such as events or stores.
Area Targeting
- Focuses on targeting customers in the immediate vicinity.
Activity and Interest Targeting
- Targets individuals based on their current location’s category, such as restaurants, bars, or coffee shops.
Household Extension
- Expands the audience to include other devices in the same household.
Discover Microproximity Geofencing for Yourself
The possibilities are nearly endless with the power of microproximity geofencing. Explore how this ultra-precise technology from Solvere can transform how you reach your audience.
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Benefits of Microproximity Geotargeting
50% of impressions have location data of insufficient quality for precise targeting. We only target consumers where we have enough information to pinpoint them in a specific location. Many providers target users with insufficient data, wasting ad dollars.
The benefits of Microproximity Geotargeting include:
- Real-Time Engagement: Engage with your audience when they’re physically near a specific location, ensuring heightened relevance and immediacy.
- Immediate Actionability: Targets individuals who are physically near the point of interest, leading to prompt responses.
- Competitive Advantage: Reach potential customers visiting specific locations, such as competitors’ sites or targeted business areas, maximizing the effectiveness of your campaigns.
- Enhanced Relevance: Tailor messages based on a user’s current location, activities, or interests, enhancing the likelihood of engagement.
- Increased Foot Traffic: Drives physical store visits and conversions by appealing to nearby audiences.
Why Partner With Solvere for Microproximity Targeting?
We geek out over this stuff, so let Solvere’s team of experts transform your marketing strategy with powerful technology like Microproximity Geotargeting.
- Expertise in Precision Targeting: Our team specializes in harnessing Microproximity Targeting to craft strategic campaigns that drive tangible results.
- Contextual Understanding: We focus on understanding the nuances of your audience’s behavior and location-based preferences to tailor campaigns effectively.
- Innovative Solutions, Tangible Results: Our innovative approach ensures that your marketing efforts yield real, measurable outcomes.
Microproximity Targeting offers an unprecedented level of precision in reaching your audience. Elevate your campaigns, deliver personalized messages at the right moment, and witness enhanced engagement and conversions.
Prepare to be inspired by what this technology can do for your business.
