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Device ID Targeting
Device ID Targeting is the epitome of precision in modern marketing, enabling us to serve hyper-targeted ads to specific people directly on their devices at key moments.
What is Device ID Targeting?
Did you know that each smartphone, tablet, and computer has its own “device ID?” Think of it like a unique social security number for your specific device.
With Device ID (DID) targeting we craft custom campaigns tailored to the customers using specific device IDs, delivering ads and content to the right individuals at the right time.
We can also create custom polygons around specific locations to capture device IDs that have been in those areas within a defined timeframe.
There are several general types of targeting associated with Device ID:
- Contextual Targeting: This involves analyzing the context in which the device is being used, such as the app being used or the website being visited, to deliver relevant content.
- Behavioral Targeting: This targets devices based on user behavior, such as past interactions, searches, or browsing history, to predict future interests and deliver personalized content.
- Geographic Targeting: Devices can be targeted based on their geographical location, allowing for localized content or promotions.
- Retargeting: This involves targeting devices that have previously interacted with a brand or visited specific websites to re-engage users with tailored messages or ads.
- Cross-Device Targeting: Identifying and targeting multiple devices belonging to the same user to create a more comprehensive understanding of their behaviors and preferences.
Device ID Targeting Strategies
Device ID Targeting offers several versatile strategic implementations that allows Solvere to create a top-tier marketing campaign for your business using the latest in digital technology.
Device ID Targeting
- Targets users based on past locations.
- Ideal for targeting competitor locations and places relevant to the target audience.
- With Foot Traffic Attribution (FTA), we can track physical store visits during campaigns, providing measurable ROI.
Quick Select/Category Targeting
- Reaches past visitors of specific business locations and business types or industries across a wide area.
- With Conquest Visitor Targeting we can target visitors to competitor locations to serve ads that display your competitive differentiators and unique value propositions so that customers can make an informed choice.
Demo Selector (Addressable)
- Targets devices matching specific demographics and interests.
Address Match
- Targets devices based on provided residential addresses.
Predicted Mover Audience
- Targets people likely to move from specific zip codes.
Facebook and Instagram Device ID Targeting
- Expand the benefit of device ID targeting by extending your ads to also show up when your audience is surfing Facebook or Instagram on their device.
Discover Device ID Targeting for Yourself
There’s a lot to explore with Device ID Targeting. Dig deeper and find out how this laser precise targeting service from Solvere can elevate your marketing power and revolutionize your ROI.
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Benefits of Device ID
Targeting
The benefits of Device ID targeting include:
- Granular Precision: Targeting specific devices allows for precise delivery of content or ads, increasing the likelihood of engaging the intended audience.
- Enhanced Relevance: Deliver tailored messages and promotions, increasing engagement and conversion rates.
- Real-Time Engagement: Connect with your audience at the right moment, influencing their decisions precisely when they’re ready to engage.
- No Reliance on Cookies: Independent targeting method without relying on cookies for data.
- Personalization: By leveraging device-specific data, marketers can personalize content, enhancing the user experience and fostering stronger connections with users.
- Improved ROI: Targeting specific devices can lead to more efficient marketing spend by reaching users who are more likely to convert or engage with the content.
- Enhanced User Experience: Tailored content based on device preferences can improve the overall user experience, leading to increased satisfaction and loyalty.
- Better Insights: Analyzing device-specific data provides valuable insights into user behaviors and preferences, enabling marketers to refine their strategies and campaigns effectively.
Why Partner with Solvere for Device ID Targeting?
Get ready to be impressed by success. Device ID Targeting opens doors to unparalleled precision in marketing. Elevate your campaigns, reach your audience with laser-focused precision, and witness a surge in engagement and conversions.
- Expertise in Precision Marketing: Our team specializes in leveraging Device ID Targeting to maximize engagement and drive conversions effectively.
- Strategic Insights, Tailored Campaigns: We combine data-driven insights with creative strategies, ensuring your campaigns resonate with your audience’s unique interests and behaviors.
- Ethical and Compliant Practices: Rest assured, our methodologies comply with industry standards and prioritize ethical engagement with your audience.
