Franchise ownership sits at a unique intersection. You’re running a local small business, but you’re also operating within a national brand system with rules, guidelines, and corporate programs designed to serve hundreds or...

Most home-service businesses focus heavily on generating more leads, but the real performance difference shows up long before a homeowner ever fills out a form or makes a call. Follow-up works best when the prospect already knows who you are. That...

While many industries start winding down during the holidays, home service businesses often do the exact opposite. The season brings more family gatherings, more cooking, more decorating, and ultimately more strain on every part of the home. People are hosting guests,...

Contributing writers: Carole Lawson - Founding Partner, MarketStormStephanie Sumner - Senior Marketing Advisor, Solvere Let’s face it, when it comes to marketing, most business owners chase what works right now. That means spending the budget on things like Google...