Our Services
Secure Data Matching
What is Secure Data Matching?
Secure Data Matching is a privacy-first way to match your existing customer or prospect data (like email addresses or phone numbers) with Facebook profiles, without ever sharing personal information directly. It allows you to create custom audiences, retarget website visitors, or expand your reach using lookalike audiences, all while staying compliant with privacy laws.
How Secure Data Matching Works
At Solvere, we take your existing email list, phone numbers, or customer records directly from your CRM. This data is converted into secure, anonymized strings, a process known as hashing, before being sent to Facebook. Once there, Facebook compares the data to its user accounts and builds a custom audience based on matched profiles. You can then use this audience to run highly targeted ads, re-engage past visitors, or create lookalike audiences to expand your reach to people who share similar traits with your best customers.
Why Use Secure Data Matching?
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- Smarter Ad Spend – Show your ads to people who already know your brand or resemble your best customers.
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Privacy-Forward – All data is anonymized and protected—no personal information is exposed.
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Better ROI – Lower your cost per lead by focusing on high-intent, high-fit prospects.
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Re-engage Visitors – Did someone visit your site but not convert? Hashing helps you re-market to them.
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Build Lookalikes – Find more people like your top customers with Facebook’s AI-driven lookalike modeling.
Why Partner with Solvere for Secure Data Matching?
At Solvere, we use Secure Data Matching as part of a broader intent-based strategy to help you connect with real prospects showing buying signals. We’ve helped franchise brands and service businesses across the U.S. maximize their digital spend while keeping their data secure and their messaging sharp.
