Our Team
At Solvere, we’re a passionate team of marketing strategists, data analysts, and creative thinkers who specialize in helping service-based businesses grow through smart, compliant, and results-driven campaigns. Many of us come from franchise, agency, and in-house marketing backgrounds, giving us a deep understanding of the challenges small businesses face when trying to generate leads, build brand awareness, and drive ROI. We don’t just run campaigns, we become true partners, offering tailored strategies, transparent reporting, and hands-on support every step of the way. At the heart of it all, we’re problem-solvers committed to helping our clients succeed with integrity and innovation.
Pam Harper CoFounder & CEO
Pam is passionate about helping small business owners grow through smart, straightforward marketing and sales strategies. This passion led her to co-found Solvere, a modern solution for lead generation and conversion in the home services industry.
With a strong franchising and strategic marketing background, Pam specializes in identifying operational gaps, improving efficiency, and leveraging both traditional and digital media to drive visibility and revenue. Her experience has proven that there is a better, more effective way for contractors to connect with the right customers, and Solvere was built to do just that.
Jordan Ochel Director of Digital Strategy
Jordan is a strategic, results-driven marketing professional with over 13 years of experience leading campaigns focused on brand storytelling, customer engagement, and measurable growth. At Solvere, Jordan blends creativity with analytics to drive performance across email marketing, website strategy, and lead generation.
With a background that includes leading CMS migrations, directing video campaigns, and building award-winning brand experiences, Jordan brings a hands-on approach to high-impact projects. Google Analytics-certified since 2011, Jordan is an adaptable self-starter who excels at translating executive vision into effective execution. Jordan also served as a researcher and ghostwriter for Values, Inc., named a Forbes “Top 10 Business Book of 2015.”
Carol Smith Account Manager
With over 13 years of experience in both national and local marketing roles within the home services industry, Carol has developed a strong passion for helping franchise owners succeed through smart, results-driven marketing.
At Solvere, she works closely with clients in roles she once held herself, offering a unique perspective and meaningful, experience-based guidance. Carol combines strategic thinking, creative execution, and strong writing skills to help clients launch targeted campaigns that deliver measurable results.
Stephanie Sumner Account Manager
Stephanie is a results-driven marketing professional with a strong track record of developing strategic campaigns, proposals, and presentations that drive revenue growth. She has partnered with senior leadership, national associations, strategic partners, and customers to deliver co-branded initiatives and media plans that align with business goals.
Her experience includes writing published articles, creating talking points, speaking at national events, and producing impactful TV, radio, and print campaigns. Stephanie thrives in fast paced environments, consistently managing multiple projects while exceeding expectations. She is known for her ability to analyze results, influence decisions, and build trusted relationships—bringing both strategic insight and hands on execution to every project.
